GenieMates

Desk Research

Peer learning platforms analysis:

• Huddelcraft Small groups, mix of in-person and online, buddy, final showcase event
• Focusmate Having someone to do your tasks with and report to
• Midjourney Everyone work in one workspace, get inspiration, learn from what the other are doing
• Lunchclub Schedule weekly meeting online or in person with "unknown" peers

Main challenges in terms of scalability, quality control, and user engagement.

Key Insights

Many freelancers and solopreneurs encounter significant challenges when it comes to locating peer groups that can facilitate their learning and skill development. The nature of freelance work often leads to isolation, making it difficult to connect with others who share similar professional interests and aspirations. Traditional learning methods often lack flexibility and can involve lengthy, intense schedules. In contrast, peer learning significantly helps in achieving this learning objectives.

Learning a new skill involves a series of iterative steps. It begins with recognizing a limitation in a particular area of expertise. This leads to the discovery phase, where key questions emerge: "How can I learn this skill?", "Where can I find reputable courses?", and "How can I learn it as quickly as possible?"

• Learning Phase Once the right course is identified, the learning phase commences. This phase consists of two distinct yet iterative components: passive learning and active practice.
• Feedback Phase At each iteration, a feedback phase is essential. This feedback can come from various sources, such as tests, quizzes, or ideally, from real users who provide insights into your progress.
• Integration & Maintenance After achieving a solid level of confidence in the skill, it can be integrated into your work routine. However, it's important to continuously maintain and enhance this skill over time.

Primary Research

This process led us to focus on three key findings:

• Learning by doing Hands-on approach to skill development and knowledge acquisition
• Peer learning Collaborative learning through shared experiences and knowledge exchange
• Generative AI Leveraging AI to enhance and support the learning process

To further explore these areas, we conducted interviews with freelancers to understand how they balance learning activities with their daily work. Additionally, we found it enlightening to interview a teacher, providing a perspective from the other side of our research. It was particularly interesting to learn how she utilizes generative AI to assist students in learning a new language.

Key Insights